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HubSpot integration: set up and troubleshoot

HubSpot has five actions. They create, update and associate records, add a record to a list, and find records.

Written by Umer Ishaq

HubSpot has five actions. They create, update and associate records, add a record to a list, and find records. They run on your own HubSpot account.

Before you start

  • Account: your own HubSpot account. Nothing is charged from your wallet. Connect it first (steps below).

  • Input: no particular column is required. You set the action's settings.

  • Important: Create HubSpot Object, Update HubSpot Object, Associate HubSpot Objects and Add to HubSpot List write outside Loopster. With Auto-run on, new values in the first column trigger the row workflow, so data can be sent without you clicking run. Add the column without running it and test one row first. See Run columns safely: Auto-run, test one row, then run the rest.

How do I connect HubSpot?

  1. Open Settings, then Connections.

  2. Click Create.

  3. In the Connect an account window, find HubSpot in the list and click it.

  4. Follow the steps that open for HubSpot.

Then open the column's settings: the Account block shows which account the column uses, with a Manage accounts link. See Connections: Loopster-provided accounts and your own.

How do I use HubSpot in a table?

  1. Click Add column, then Add enrichment.

  2. Open the Export tab. Under CRM, open HubSpot. It shows "5 actions".

  3. Choose the action you want. The list below says what each one does and what it needs.

  4. Set the object type. It starts on companies for Create HubSpot Object and on contacts for the other actions. The four write actions also take the properties to send, and Find HubSpot Object takes search criteria. Where a field offers a column list when you press / or @, click a column to use each row's value.

  5. Click the arrow next to the main button and choose Add column without running.

  6. Click the play button on one row, then double-click the cell to read the result.

  7. Check the result in HubSpot too.

  8. To run the rest, click the play button on the column header and choose Run all N empty rows in the Run column dialog.

The Add column panel searching for HubSpot, with the HubSpot entry expanded: 5 actions, runs on your HubSpot account. Push to HubSpot lists Create HubSpot Object, Update HubSpot Object, Associate HubSpot Objects and Add to HubSpot List, and Look up in HubSpot lists Find HubSpot Object.

What can HubSpot do in Loopster?

  • Create HubSpot Object (Export tab): Create a new company or deal in HubSpot.

  • Update HubSpot Object (Export tab): Update an existing contact, company, or deal in HubSpot.

  • Associate HubSpot Objects (Export tab): Update a HubSpot record and associate it with another object.

  • Add to HubSpot List (Export tab): Update a HubSpot record and add it to a list.

  • Find HubSpot Object (Export tab): Search for a contact, company, or deal in HubSpot by criteria.

How do I check it worked?

  1. Double-click a cell.

  2. The details show the fields of the result. Hover a field and click Add to column to put it in its own column. See Put a result's fields into their own columns.

  3. Also check the result in HubSpot.

Troubleshooting

Quick answer

  1. Auto-run is off, or the column was added without running.

  2. A required input or setting has no value (the panel footer warns).

  3. The cell says Error: open it and read the message. Then check the HubSpot connection under Settings, then Connections.

Nothing happens, or the cells stay empty

What you see: The column exists, but no row has run.

Why it happens: Auto-run is Off (the app says "New rows and values will not run on their own"), or you chose Add column without running.

What to do: Click a row's play button, or use the column header's Run column dialog. See Why didn't my column run?.

The footer says "Select a column for … before running"

What you see: A warning such as "Select a column for … before running." in the panel footer.

Why it happens: A required input or setting (marked with *) has no value. An input can be empty even when a suggestion names a column.

What to do: Click the input, press / and pick a column from the list. Do not close the list with Esc: a / or @ is then left in the field as plain text.

My cells say Skipped

What you see: Skipped in the cells.

Why it happens: Skipped means "Did not run because of filters or missing dependencies."

What to do: Double-click the cell and read the message. Check that every input is mapped to a column, and look under Run Settings for Add run condition ("Only run if this formula resolves to true.").

My cells say Unsatisfied

What you see: Unsatisfied in the cells.

Why it happens: Unsatisfied means "Enrichment ran correctly, but output didn't match expected format."

What to do: Double-click the cell and read the message. Check the input values in that row, and test one row before you re-run many. See What a cell's message means.

A cell says Error

What you see: The cell says Error, and the footer shows a count such as "1 cell failed".

Why it happens: Error means "Crashed, something went wrong." The message is in the cell it happened in.

What to do: Double-click the cell and read the message. Then open Settings, then Connections, and check the Status of the HubSpot connection. Check HubSpot before you re-run, because a re-run runs the action again.

I am not sure which HubSpot account a column uses

What you see: You want to know which HubSpot account a column runs on.

Why it happens: HubSpot runs on your own account, and the column's Account block shows which account it uses.

What to do: Open the column's settings and look at the Account block. Its Manage accounts link is next to it. Settings, then Connections, lists every account the workspace can run on. If HubSpot is not there, click Create and find HubSpot in the list.

The result did not change after I edited an input

What you see: A finished cell keeps its old result after you change an input.

Why it happens: With Auto-run on, Keep existing results is ticked: "Only errored, empty and new cells run. A completed answer is left alone even when one of its inputs changes."

What to do: Double-click the cell and click Re-run this cell, or click the play button on the column header and choose Overwrite all N rows in the Run column dialog. Read the line under each option first. Either one runs the action on HubSpot again.

HubSpot got the same data twice

What you see: Repeated changes or duplicate entries in HubSpot.

Why it happens: This action writes outside Loopster. Re-run this cell and Overwrite all N rows run it again, so HubSpot may receive the data again.

What to do: Test one row first and check it in HubSpot. Keep Auto-run off until the first row looks right.

What does it cost?

HubSpot runs on your own account. Nothing is charged from your wallet. See Your wallet and keeping spend under control.

Good to know

  • HubSpot has five actions in Loopster. They are all in the Export tab.

  • No action is marked as eligible for a waterfall step.

  • No action creates rows in your table.

  • Create HubSpot Object, Update HubSpot Object, Associate HubSpot Objects and Add to HubSpot List write outside Loopster. Find HubSpot Object only reads from your own account.

  • To bring HubSpot records in, Home has a HubSpot Import under Import data. This article covers the column actions only.

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